HOCKEY LAWYER |
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In a forthcoming research study conducted by Neufeld Legal P.C.,
it was identified that approximately fifty-four percent (54%) of current
National Hockey League (NHL) All-Stars are seeing a portion of their
legitimate commercial rights and revenues being siphoned away by the
improper and illegal actions of unaffiliated third-parties, who are
profitting at the players' expense. Whereas correcting such impropriety
is possible (with limited time and cost), it remains largely
unrecognized and/or there is a failure to act. In turn, many NHL hockey
players are losing out on commercial revenue that is rightfully their
own. For professional hockey players seeking to inquire about their situation, contact us (this study shall not be publicly available). |
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HOCKEY PLAYER ENDORSEMENTS: BUSINESS + LAW Tapping into the secondary revenue available through external commerical interests that wish to 'cash in' on your hockey success. The commercial endorsement arena is a powerful tool for realizing additional revenue beyond your professional hockey salary. By effectively capitalizing on your success on ice, it is possible for a hockey player to properly convert such fame and recognition into a substantial revenue source, both during his playing career and afterwards. Critical to this process is undertaking it in a way that it does not interfere with your playing career and serves your best interests (as opposed to being exclusively to the benefit of the endorsed company). As such, whether you being sought after to pitch a commercial product or service; participate in a television, radio or print advertisement campaign; or appear at a public or private function, you need to insure that your interests are properly assessed and your endorsement is only provided if it is in your best interests. To simply go for the cash, because it would appear to be 'easy money', is foolhardy, to say the least. Making the most of your endorsements and having them contribute to your long-term financial security, is a critical decision that needs to be approached correctly. For more information on how you can seekt to optimize your commercial endorsements and legally protect the additional financial security that can be realized from securing the appropriate endorsement deals, contact lawyer Christopher Neufeld at Christopher@HockeyLawyer.ca or 416-887-9702 (Toronto, Ontario) / 403-400-4092 (Calgary, Alberta). |
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We provide specialized legal services to professional hockey players which is intended to augment (not replace) the services that they are receiving from their present agent and/or lawyer. As such, we do not undertake work with respect to a player's NHL playing contract, which is regulated by NHLPA, instead undertaking specific legal services dealing with the player's off-ice business ventures, commercial representation and estate planning. Christopher Neufeld is admitted to practice law in Ontario and Alberta (Canada) and New York (U.S.A.), with offices located at 1 Yonge Street, Suite 1801, Toronto, Ontario and 144 4th Avenue SW, Suite 1600, Calgary, Alberta. Please note that this website is designed for informational purposes only and we strongly recommend that you consult an experienced lawyer prior to undertaking any action pertaining to anything discussed in this website or which may otherwise have a legal element associated therewith. If you would like to retain us to provide you with legal advice, please telephone, email or write us as per the above contact information, so that we can discuss with you our ability to represent you. Unless we specifically agree to act for you on a matter, you should not provide us with any unsolicited confidential matter, as it will not receive confidential treatement or be subject to solicitor-client privilege. For more information as to legalities go to our main site www.NeufeldLegal.com. Copyright 2012. |
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